The City of Waterloo acquired and demolished numerous blighted properties to allow for the construction of the Riverloop Exposition Plaza. Former uses included an auto parts store and a lawn maintenance facility.  The City discovered several leaking underground storage tanks as part of the removal activities.


Project Funding Sources

Iowa Department of Economic Development (IDED)
Community Attractions & Tourism (CAT) Grant

Waterloo Development Corporation (WDC)

City of Waterloo

Black Hawk County Gaming Association (BHCGA)

Project Timeline

Project awarded $1,975,000 in funding from the Black Hawk County Gaming Association.

Construction contract awarded by City Council.

11.2011 | ARTICLE
Riverloop Public Market Co-op opens.

01.2012 | ARTICLE
Non-Profit takes control of the Public Market.

Project Success Story

Riverloop Exposition Plaza serves as an anchor for the Riverfront Renaissance project in downtown Waterloo. The unique facility is a two-block outdoor exposition center highlighted by a member-owned grocery store featuring locally-grown products. Plaza uses include My Waterloo Days events, car shows, tractor shows, and weekly farmers markets. Decorative pavers, landscaping, fencing, and lights provide the site with a high level of architectural detail.  Riverloop Public Market also offers the area’s only reliable source of fresh produce and meats for Waterloo’s growing downtown population. The Co-op represents a critical step in combating the “food desert” experience previously encountered by surrounding neighborhoods.